NexProfit

NexProfit
Case Study

A premium skincare brand grows revenue while reducing advertising costs through profit-first optimisation

The Challenge:

Sales were growing, but profitability wasn't keeping pace
Advertising budget was increasing month after month
High-performing products were subsidising underperforming SKUs

How MarketNex Helped:

Rather than simply optimising campaigns, MarketNex analysed the brand's complete profitability across products, advertising, pricing, promotions and inventory. This uncovered several hidden inefficiencies, including excessive spend on low-margin keywords, overlapping campaign targeting and promotions that were reducing profitability more than they were increasing sales. By restructuring campaign budgets, improving SKU-level profitability and reallocating spend towards the highest-return opportunities, the brand achieved stronger growth while significantly improving overall margins.

31%

Increase in Net Profit

23%

Reduction in Advertising Cost of Sales

18%

Increase in Return on Ad Spend

42%

Increase in Sales from High-Margin Products
Testimonials

"We'd been selling on Amazon for almost 2 years and honestly thought our listings were pretty solid. The MarketNex team pointed out things we didn't even know existed, such as indexing issues, keyword gaps, even simple content changes that made a big difference. We started ranking for keywords we'd never shown up for before, our Click Through Rates doubled and our ad efficiency instantly improved. Looking back, we left a lot of sales on the table."

-Founder | Premium Home Organisation Brand

"Good team. They helped us get more visibility outside Amazon also. We never really thought about that before."

-Marketing Director | Pet Care Brand

"We already had traffic. Quite a lot, actually. But our conversion rate was disappointing and nobody could explain why. MarketNex reworked our positioning, product pages and advertising structure. Nothing dramatic overnight, but month after month the numbers kept improving. That's the kind of growth we were after."

-Ecommerce Director | Fitness Equipment Brand

"Less firefighting. More planning. That's probably the easiest way to describe working with them."

-Operations Head | Household Essentials Brand

"Everyone talks about revenue. MarketNex talked about profit from day one. They found wasted spend in campaigns we thought were performing well, tightened up our promotions, and helped us understand which products were actually making money. It completely changed how we make decisions now."

-CEO | D2C Wellness Brand

"International expansion was something we'd spoken about internally for years but never felt confident enough to do. MarketNex helped us understand which markets actually made sense, adapted our listings properly, and planned the rollout step by step. It felt calculated rather than risky."

-VP of Digital Commerce | Consumer Electronics

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